Places to Visit: Apgujeong & Cheongdam


Luxury Fashion Street, Asia’s Champs-Élysées: High-end Fashion and Beauty Salons

If Paris has the Champs-Élysées and Italy has Milan, Korea boasts Apgujeong and Cheongdam-dong. They are located right at the entry of Gangnam (literally meaning, “South of Hangang River”). If the middle areas of Seoul (such as Yeouido, Jongno, and City Hall) are the loci of politics and government offices, Gangnam is known for advanced industries, venture capitals, global business centers, expensive apartment complexes, and high-end villas. If one lives in Gangnam, he or she is regarded as having “new money,” while those in Seongbuk-dong, Hannam-dong, and Pyeongchang-dong are those with “family money.”

Apgujeong and Cheongdam-dong are the main shopping districts for the rich in Gangnam. Many young people interested in fashion and hair crowd the district. Considered to be ‘hot’ places, Apgujeong and Cheongdam-dong typically lead in new fashion styles and social trends in Korea.

Connecting Apgujeong and Cheongdam-dong, Apgujeong-ro (ro meaning ‘boulevard’) is the center of luxury fashion and is full of a chic department stores and luxury brands. Korean and international designer shops, galleries, and multi-shops (designer goods in smaller boutiques), and entertainment venues can easily overwhelm casual visitors. Designated as the ‘Special Fashion District’, Apgujeong-ro attracts leaders in the fashion industry and fashion enthusiasts and holds various fashion festivals and events every year.

Aside from fashion, Apgujeong and Cheongdam-dong are renowned for offering high-end total beauty care from nail art to hairdos, skin care, and plastic surgery. Top-notch beauty shops provide comprehensive luxurious services to international tourists.

Apgujeong and Cheongdam-dong embody the modern wealthy lifestyle in Korea, evidenced by the young professionals that flock to the area’s chic cafés, bars, and restaurants.

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Apgujeong and Cheongdam-dong are the most renowned fashion streets in Korea, symbolizing luxury and class. The two areas are not only home to major international and designer brands, but are also the first places to debut pieces by new designers and showcase the latest fashion styles. Rodeo Street in Apgujeong is the center of fashion in Gangnam, attracting droves of young fashionistas who scour the fashion shops for the perfect outfit, or get their hair done at one of the area’s chic hair or beauty salons.

The Galleria near Rodeo Street is home to leading luxury brands from around the world. The streets of Apgujeong and Cheongdam-dong are flanked with a glittering array of designer shops; if you are looking for luxury items in Korea, this is an area not to be missed. The area’s anchor stores further convey the unique atmosphere and style of this fashion epicenter.

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